Campaign «Naerata» - demonstration of the possibilities of Sony Ericsson Cybershot

The software and hardware solution were developed for  promotions «Naerata». During the campaign , people are offered to take a picture to Sony Ericsson Cybershot mobile phone.

Then the picture is sent via the access point over a secure channel to the server of the campaign «Naerata».

Software on the server selects first new pictures , and only then selects pictures from the entire catalog , and demonstrated on a large screen located on the mall Foorum.

Campaign «Naerata» held Estonian mobile operator Elisa Eesti AS.